Since the fall of 2012, Enthusify has been working on its enthusiast marketplace product and partnerships under the helpful guidance of the MuckerLab accelerator in Santa Monica, CA.
Today, Enthusify presented to investors and members of the press at MuckerLab's demo day event. Enthusify announced that the company will rebrand from Enthusify to Panjo in 2013. Chad Billmyer, Enthusify's CEO explains, "Enthusify was too much of a mouth full. Also the 'th' sound doesn't exist for many of our users in European and Asian countries, making the name very difficult to pronounce. Panjo is short, friendly, memorable, and pronounceable."
Michael Carney of the PandoDaily tech blog reported, "Panjo was the most widely mentioned 'favorite company' among investors I spoke to following the pitch event." You can read Michael's article here, MuckerLab avoids the “sophmore slump” with its second demo day.
